Leading distributor credits European partnership model for beating growth expectations across emerging markets
QTech Games, Asia’s number-one games distributor, has announced stellar growth and success in Q3 after a series of sustained incremental gains throughout 2019.
Recent financial figures released for the period reveal that the firm saw Asian gaming turnover grow year-on-year (YOY) by 105% in August, with 120% YOY recorded in September to round out the third quarter, comfortably outstripping consensus-projections from industry analysts. These increases have partly been premised on the viability of QTech Games’ new partnership model for European operators looking to secure a foothold in the Asian through. QTech Games offers to operate the Asian side of the business, housing operator staff or managing localised customer-service needs.
As the fastest-growing distributor in Asia for the past few years, QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Riding on the back of the company’s mantra of “one integration for all the emerging and growth markets”, QTech now harnesses the largest knowledge-base for emerging Asian markets, delivering full support for any operator bidding to enter these territories with confidence.
QTech Games CEO, Markus Nasholm, commented: “These fantastic results didn’t happen overnight, they are the result of targeted planning and execution from our talented team. So, it’s a wonderful validation of their combined hard work over this past year.
“We’ve long witnessed an emerging trend whereby European operators feel a pressing urgency to establish a presence in Asia. However, they encounter obstacles to entry – from regulatory and business reasons to specific market know-how across Asia’s patchwork quilt. Where once there were barriers, though, QTech Games is now building a bridge.
“Outsourcing customer service and admin has been a staple in all other industries for the past 20 years or more, and QTech has now applied the process to igaming. With our extensive industry experience and expertise, we have been running a progressively successful platform business in Asia for years from an established and well-resourced headquarters in Manila.
“We can assist in three basic ways. Overarchingly, QTech can run a full-service operation in Asia (including product, promotions, CS and legals) but the site still sits on the operator’s platform. We can run the brand on an Asian white-label format – i.e. acting as a distinct unit on behalf of the operator. Or we can just run the customer services and admin.
“At QTech, our mission has always been reassuringly straightforward: to secure the best online (RNG) games in the world and distribute them to a burgeoning portfolio of global operators. Mobile games remain the core focus and that’s naturally indicative of the escalating smartphone adoption rates, affordability and internet connectivity across Asia.
“If you are not present in rapidly developing markets such as China, India, and Japan, you’re missing a box of tricks. The volumes here are megalithic and appear to maintain growth in double-digit (even triple-digit) increments year-on-year. This pattern is established – you can either resist it, or embrace it.”