Rush Street Interactive, Inc. (RSI) has launched its online casino and sportsbook in Mexico.
To bring RSI’s online gaming platform to Mexico, RSI has exclusively partnered with Mexican media conglomerate Grupo Multimedios. Under the terms of the 25-year agreement, RSI will operate online casino and sports betting countrywide in close partnership with Grupo Multimedios, a subsidiary of which holds a license to operate online gaming in Mexico. The partnership also enables RSI to leverage Grupo Multimedios’ vast array of media assets and distribution channels for promotional and content integration purposes.
Richard Schwartz, chief executive officer of RSI, said: “We are thrilled to build upon RSI’s track record of success in Latin America to now bring the millions of Mexican gaming enthusiasts into the expanding RushBet community. We will deliver the same best-in-class products and trusted services that our players in other markets, such as Colombia, where we are top 3 in amounts wagered, have come to expect and appreciate. At RushBet we always put the player experience first – focusing on earning and retaining player trust, be it through our array of proprietary betting options, fast and easy payouts, or efficient and helpful customer support. That is why we are confident that RushBet will become one of Mexico’s preferred online casino and sports betting destinations.”
Schwartz added: “Grupo Multimedios is one of the most respected media enterprises in Mexico, making them a great partner for us to launch and accelerate our online gaming operations in the country. Mexico represents an attractive market opportunity, with a population of more than 130 million. When combined with Colombia’s population of 50 million, this new market greatly expands RSI’s offering in Latin America.”
Angel Cong, Co-CEO of Multimedios, said: “It is very exciting to launch with RSI and bring the first major U.S.-based online operator to Mexico. RSI has proven to be successful in the North American and Colombian online casino and sportsbook markets, and together we will leverage our media assets to achieve the same in Mexico. Our goal is to work with RSI to create the best and most trusted online casino and sports betting experience in the Mexican market.”
