SCCG founder Stephen Crystal has announced that the company has extended its partnership with Bettorlogic, whose technology leverages the customer’s existing sportsbook player data to give sports bettors reasons to place a bet – in retail outlets, push notifications on mobile devices, emails or SMS.
Crystal said: “We are excited to see our clients and partners eager to adopt Bettorlogic’s suite of solutions that give operators highly customizable tools they can take direct control of their customer communication and engagement. These mature and robust suites of tools have a 15-year track record of helping operators increase turnover and engage customers by delivering reasons for customers to keep bets in action.”
