Company’s OpenBet Technology Levels Up Player Experience, Processes More than 37 Million Bets
Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) fuelled unmatched betting experiences during the 2019 Aintree Grand National through its OpenBet™ product suite. Powering partner sportsbooks with stable, reliable technology, the Company saw more than 37.4 million bets throughout the festival, culminating in a strong turnout during the showcase Grand National race of 14.5 million bets.
The Aintree Grand National runs for three days every year as part of the National Hunt race calendar in the United Kingdom. This year, Scientific Games’ sportsbook customers processed more than 239 million account transactions, representing an increase of 8% over 2018. Bets per minute also saw a significant uptick over 2018 at 25,000, a 25% increase. On top of the strong betting output, OpenBet proved a stable platform throughout the Grand National festival.
Keith O’Loughlin, SVP Sportsbook of SG Digital, said: “The Grand National consistently showcases the power and scale of the betting industry, as evidenced by the top-notch performance of our teams and technology. Our sportsbook gives customers the assurance to continue growing their offering and player base while maintaining a stable solution that offers unmissable player experiences. This is monumental scale in comparison to peaks seen by online retailers through key shopping events such as Black Friday and Cyber Monday. Our transactions outpaced the performance by the world’s leading online retailer on Cyber Monday, as reported by Hitwise, by more than twice – a testament to our solid technology platform. We’re thrilled to support our customers with a world-class product during such massively popular events.”