Newest Wind Creek Property Gets Bonusing, Player Loyalty and Customer Service Tools
Scientific Games Corporation installed its casino management system solution at Wind Creek Bethlehem Casino.
Located in Bethlehem, Pennsylvania, Wind Creek Bethlehem boasts 3,399 slot machines and 178 tables, all of which will be managed and monitored by a suite of Scientific Games Systems products, including SDS, CMP, iVIEW4, TableView, Beverage Ordering Service System, and Servizio.
“At Wind Creek, we are dedicated to providing our guests with a first-class experience and our newest property requires the best in bonusing, promotions, player loyalty and customer service solutions,” said John Enriquez, Chief Information Officer, Wind Creek Hospitality.
“Scientific Games’ suite of casino management products is unparalleled in the industry. Their ability to customize and integrate their system with Wind Creek’s proprietary player loyalty system was integral in tying together our growing portfolio of Wind Creek properties, creating an enhanced customer experience for all our valued customers.”
For over 40 years, SDS has set the standard as the gaming industry’s most accurate, reliable, and innovative slot accounting system. SDS is an integrated slot accounting system that continually monitors slot machines, other gaming devices, and customer gaming activity throughout the casino property. CMP is the Company’s player-tracking and customer-relationship system that helps operators manage and evaluate the database of players throughout the casino.
The award-winning iVIEW 4 – Scientific Games’ next-generation player interface – enables the casino to show dynamic marketing content, animations and videos on the gaming machine, while supporting cardless/cashless play, and offering instant response through a sophisticated multi-touch display. iVIEW 4 supports HTML5 graphics and uses web widgets to enable casino marketing teams to easily update content dynamically throughout the casino on Wind Creek Bethlehem’s gaming devices with current promotions, advertisements, videos and more – significantly enhancing the player experience.
iVIEW 4 features improved software architecture for seamless third-party integration, interfacing with third-party solutions as well as multiple Scientific Games applications including CMP and Elite Bonusing Suite of several turn-key promotions for instant rewards at the point-of-play, and BOSS, a touch-enabled interface that allows players to order drinks without leaving the slot machine.
TableView allows floor operations staff to enter real-time player ratings and issue customer comps and markers right at the gaming table via the ease and simplicity of a mobile device.
Servizio Mobile Service Solutions enhance customer service through a suite of smart, customizable mobile apps for casino personnel that enable jackpot processing, player registration, proactive slot maintenance, and more – all from handheld mobile phones or mobile tablets.
Derik Mooberry, Executive Vice President and Group Chief Executive of Gaming for Scientific Games stated, “We are thrilled to add Wind Creek Bethlehem to our continued partnership with Wind Creek Hospitality, providing them with our industry-leading casino management solutions, including the award-winning iVIEW 4 which will open up a whole spectrum of player engagement for the property, including dynamic marketing and enhanced customer service and employee operations, creating a best-in-class experience for their players.”