SkillOnNet has debuted its powerhouse PlayUZU brand in Mexico after obtaining a license in the fast-growing market.
The online casino launch is a fully localised version of its Spanish-speaking casino. PlayUZU offers the same Fair Casino that has made its PlayOJO sister site a household name in regulated European markets. The OJOplus feature has also been added which gives money back in real time on every bet, win or lose.
The arrival of PlayUZU in Mexico is being supported by localised digital marketing including social media and influencers along with a big budget TV ad campaign. Following the success of PlayUZU in Spain, SkillOnNet has now set its sights on the Spanish speaking markets in Latin America and are ensuring local payment methods are available to players. As a result of the popularity of video bingo games in Mexico, PlayUZU will also introduce a fully localised P2P bingo product.
Maor Nutkevitch, head of corporate development at SkillOnNet, said: “We are thrilled to be making our debut in the Mexican market.
“Following the success of our Spanish and Portuguese-speaking brands PlayUZU and Bacanaplay, we believe we can secure substantial market share across Latin America.
“Mexico is one of the most prominent markets in the region and we believe we can enter the fray with a disruptive creative and communication strategy spanning across above the line and digital performance led channels, we know we will drive significant brand awareness in next to no time.”