Sky Infotech, an online gaming provider specialising in online sportsbooks and casinos, has announced the launch of its new SkyInfoPartners affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The programme will be powered by Income Access’ affiliate software platform, which will be used to encourage optimisation and growth across three unique Sky Infotech brands.
Founded in 2017, Sky Infotech operates Bet4Plus, Betbarter and Skylive Casino, which combine to offer a variety of sportsbook, casino, live casino, virtual games, betgames and bingo products. Dedicated to remaining at the forefront of the iGaming industry by leveraging the latest technologies, Sky Infotech designs entertaining gameplay experiences that provide unique player offers and game features for a wide array of audiences.
Through its integration with Income Access, the SkyInfoPartners programme and its affiliates will leverage advanced reporting and tracking technology to make strategic marketing decisions based on performance data. Affiliates will have access to a variety of assets, including custom creatives which are tailored to specific affiliates and events, to enhance their promotion of the respective brands. The SkyInfoPartners team will also provide affiliates with 24/7 support to ensure swift response times.
Affiliates will have the opportunity to promote Bet4Plus and its comprehensive list of wagering options for both sports and esports, including popular titles such as Call of Duty, Counter-Strike, Dota 2 and League of Legends. Betbarter, which also offers an array of sports betting and casino products, is bolstered by an innovative betting exchange platform, while Skylive Casino has an extensive collection of complementary games to support its main casino product.
SkyInfoPartners affiliates will be compensated via flexible commission schemes which can be negotiated based on specific needs and performance. Revenue share commissions of up to 40% will be available, alongside tailored CPA models. The programme will also award an “Affiliate of the Year” based on generated revenue.
Andrew Marthers, COO at SkyInfoPartners, said: “Income Access sets the industry benchmark for reliable affiliate reporting technology, and our new partnership is an important step forward for the SkyInfoPartners programme and our affiliates. We’re excited for the continued growth of our brands as more players become aware of the unique benefits of their individual offerings.”
Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “We’re very happy to partner with Sky Infotech and support the launch of the SkyInfoPartners programme. It’s always exciting to work with a team that’s committed to creating quality products and satisfying the needs of its customers.”