Data-driven digital approach increases fan engagement and optimises revenue streams
Sportradar, the leading provider of sports data intelligence, has launched the first in a series of white papers designed to inform sports rights holders and content owners on how they can successfully leverage and monetise their digital ecosystem.
With the rise of video and the ever-increasing use of multiple devices, The Monetisation of OTT and Data highlights the importance of providing data-driven quality content to engage with sports fans and enhance the user experience as well as how insights can ensure rights holders make informed decisions.
Featuring comment and analysis from industry-leading figures and organisations, the paper explores relationship-building to offer personalised experiences, the different options for monetisation and how data is the key element that underpins any successful strategy.
Other key takeaway points include:
– The importance of establishing data-based streaming strategies to tell stories to fans or find the right formula for monetisation based on the various options available.
– The need to understand fans and their consumption habits in order to serve them with the right content, on the right platform, at the right time using data-driven insights.
– How to continuously analyse and optimise multiple revenue streams to unlock the full potential of the digital ecosystem.
Felix Blank, Director of Digital Platforms at Sportradar, said: “This is the first in a series of white papers that we will publish to help sports rights holders ensure they maximise user engagement and unlock the full commercial potential with their OTT offering.
“We want to help establish an evidence and data-based streaming strategy to tell stories to fans who can engage on the various different platforms and devices now at their disposal.”
Download a copy of The Monetisation of OTT and Data here.