Darkin, who starts his new role on April 12th, will oversee the company’s growing digital offering as it looks to bolster its portfolio of services. He will help shape output for the company and its clients, as well as being involved in the drive for new business.
“I’m really excited to join the management team at Square in the Air and am looking forward to using my knowledge and industry connections to help its clients broaden their marketing and embrace an exciting digital future.
“It is a company I’ve admired and worked with closely for a number of years and I’m delighted to now have the opportunity to team up with them,” said Darkin, who joins from SBC where, as Managing Director of CasinoBeats, he oversaw the launch of the media and events brand. Prior to that, for five years, he held the position of editor of iNTERGAMINGi magazine.
Bill Esdaile, Managing Director of Square in the Air, said: “Stewart brings with him significant industry and management experience and will be a great addition. Our current clients and those with whom we engage in the future will really benefit from this move.”
Square in the Air is a multi-award-winning PR and marketing agency that specialises in the betting, gaming, sport and financial sectors. The company’s global B2B and B2C client base includes Hong Kong Jockey Club, The Saudi Cup, William Hill, NetEnt, Red Tiger and Yggdrasil.