Strive Gaming adds Sakouyan to senior leadership team

Strive Gaming has appointed Haig Sakouyan as vice president of client success, he will be responsible for providing an excellent service and experience to Strive Gaming’s B2B customers and their end users.

Haig has more than 19 years’ experience in the online gaming and gambling sectors, and has been involved in more than 18 retail and online launches across the US for both casino and sportsbook. He joins Strive Gaming from Bally Interactive, a subsidiary of Bally’s Corporation, via its Bet.Works acquisition. As the vice president of B2B, he was responsible for partners such as Elite Casino Resorts, theScore and Rushmore Gaming, in addition to overseeing all BallyBet B2C launches. Prior to that, Haig was director of B2B Services at Rush Street Interactive, the company behind the BetRivers and PlaySugarHouse brands.

Haig becomes the first employee of Strive Gaming’s Canadian entity, based in Vancouver BC. Strive Gaming now consists of multiple entities based in the US, the UK, Malta and other locations. The appointment comes as Strive Gaming continues with its US expansion plans, Strive Gaming already holds licenses in Colorado and Arizona with multiple licence applications underway in additional states.

Max Meltzer, chief executive at Strive Gaming, said: “Haig is an experienced and respected executive within the industry and is a key hire for us if we are to deliver on our slogan of ‘performance at scale’.

“Haig joins Strive Gaming at a time when there is incredible momentum behind the business with licences already secured in Arizona and Colorado and with applications in progress in other states, and I look forward to working closely with him as we move towards going live with our first partners.”

Haig Sakouyan, vice president of client success at Strive Gaming, said: “This is an organisation that has made clear its ambitions and goals for the fast-growing US and Canadian markets, and I am honoured to be playing a part in what will undoubtedly be a hugely successful story for the company.”