Symplify, market leaders in CRM, CRO and AI cloud solutions, has strengthened its CRM Ecosystem with the introduction of its AI powered hyper-personalisation and recommendation software.
The newly launched recommendation functionality has been built and introduced by the Symplify team, and is one of the first collaborative projects to come from the acquisition of Jada that took place in 2021.
Customer behaviour will help shape the content they see using historical data to ensure only the most relevant content is displayed and consequently increasing customer life-time. Symplify’s intuitive software amalgamates the AI product recommendation engine and the On-Site graphical optimisation.
As well as arranging product pages that drive a propensity edge for viewing customers, it also includes onboard technology that allows for graphical flexibility. This is geared toward testing various layout strategies to optimise the conversion rate on already AI-lead product recommendations.
Symplify’s portfolio of iGaming clients will be able to utilise the technology instantly as part of any existing integration. Finnplay, the leading Nordic iGaming platform provider, is the latest to join the list of partners.
Symplify’s CEO, Robert Kimber, said: “Symplify’s AI-powered recommendation engine revolutionises the way in which we can understand user behaviour and positively adapt the website to make it as engaging as possible. Its algorithm continually optimises display functionality to ensure customers receive a highly personalised experience that builds genuine long-term relationships.”