Symplify has agreed a two-year agreement with German-facing iGaming casino start-up, Jackpot50.
Premier German broadcaster Sport1.De is the inspiration behind Jackpot50’s launch and Symplify will enable the casino operator to successfully manage InApp messaging, Email, Dynamic Web, and Social channels in-house.
The deal will see Jackpot50 leverage Symplify’s Campaign and Journey builder module to drive growth within the regulated German market. Responsible gaming modules will also play a vital part in the initial set up in the highly regulated market by better monitoring behaviours and identifying abusers. In addition, the AI solution will help the business to optimise marketing spend and nurture customer sentiment leading to increased Lifetime value.
Jackpot50 joins Symplify’s expanding portfolio of iGaming CRM clients which includes William Hill, LeoVegas, Mr.Green and MegaRush.
Symplify’s CEO, Robert Kimber, said: “We see yet more impressive growth in the highly regulated and reputable German market. It is not often we get to be with a client from the very first sign up, so this is especially compelling for us. Jackpot50 have some incredible ideas in terms of acquisition within the DE market and using Symplify to realise those high ambitions is something we relish.”
Sven Stiel, Jackpot50 managing director, added: “Symplify’s solution gives us the ideal launch pad as we embark on our exciting growth journey. Our mission is to truly understand our customers and communicate in a highly personalised manner to drive long-term engagement. We take safe gaming incredibly seriously and we’re thrilled about the potential of the AI modules that we can roll out across our operation.”