ESA Gaming has entered Africa for the first time after taking its non-traditional content portfolio live with 888AFRICA. Founded in March 2022, 888AFRICA licenses 888 Holdings’ betting and gaming brands with an ambition to expand across Africa’s regulated online markets. Its consumer brand, 888bet, offers a unique betting experience, providing locally relevant products and features for players in Kenya, Tanzania, […]

888AFRICA has chosen full-service betting and gaming platform provider Sportingtech to provide the operator’s online platform for its multi-country rollout across Africa. 888AFRICA was launched as a joint venture by 888 Holdings plc and five industry veterans to enter the rapidly regulating continent. It is being driven forward by former The Stars Group CMO, Christopher Coyne, alongside former colleagues Andrew […]