Future Anthem, the pioneering AI and data science powerhouse, has signed a platform partnership to supply its real-time personalisation product Amplifier AI to leading iGaming software provider EveryMatrix. Built to personalise the player experience for everyone, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation across the player journey. EveryMatrix will deploy the revolutionary real-time technology […]

Future Anthem has appointed Jessica Wu as head of marketing as the company continues to build on its record growth and deliver ambitious expansion plans. Wu, whose experience include regulated markets, GTM strategy, sports, and acquisition marketing, will be responsible for spearheading Future Anthem’s marketing efforts, as the company looks to cement itself as a leader in the North American […]

Future Anthem has appointed Laura Bird as its first-ever chief financial officer as the company continues its ambitious expansion plans in Europe and North America. Bird brings a wealth of experience to the company and will proactively assist in overseeing Future Anthem’s growth. Her day-to-day role will see her spearhead the company’s financial planning and decide on investment strategies alongside […]

Future Anthem has appointed Emma Ferguson as its head of people as the company continues its ambitious expansion plans in Europe and North America, following a hugely successful twelve months. Ferguson will lead all people operations within the company, ensuring that Future Anthem is the right environment for individuals to thrive. Her key responsibilities will include supporting recruitment efforts across […]

Future Anthem has launched its real-time personalisation product for sports betting, with recommended actions designed to improve player experiences and predict player exit. This AI-powered product launch forms the first stage of Future Anthem’s partnership with STS, Poland’s leading sports betting, virtual sports and esports operator and one of the largest companies in the gaming sector. Thanks to its dynamic […]

Future Anthem has appointed Matt Nichols to the newly-created position of general manager of the Americas. Nichols will be responsible for leading Future Anthem’s business and building an on-the-ground team in the Americas as the company delivers on its growth strategy in the region, following its recent multi-million-dollar Series A financing round. US-based Nichols joins from Churchill Downs Incorporated, where […]

Future Anthem has launched a brand-new service showcasing how studios can unlock data, allowing them to increase player retention and revenue using behavioural AI. Analysing spin-by-spin player level data, Future Anthem’s Amplifier AI humanises anonymised transactional data with artificial intelligence to unlock insights into player behaviour, such as how often certain games are played, when they’re played and any patterns […]

Future Anthem has continued its expansion plans with the double hire of Julie Haddon and Ian Tibot. Haddon joins Future Anthem as a non-executive member of the Board of Directors, bringing substantial experience having worked in top-level management at a host of world-renowned US companies. She most recently served as senior vice president of global brand and consumer marketing at […]

Future Anthem has closed a Series A round of financing to accelerate its growth with significant product investment, and to launch in North America with a focus on sports betting. The financing round was led by Bettor Capital, the early-stage venture firm that focuses on software and technology providers in the real-money gambling industry, with participation from iGaming and sports […]

The improved use of data has been one of the main contributors to positive performance in the last 12 months, according to Future Anthem’s State of Online Gambling survey, with 74% of respondents saying it is a focus area for the year ahead. Furthermore, 87% say their data is structured – an increase from 76% in Future Anthem’s 2021 state-of-the-sector […]