The ICE Esports Arena will reflect the latest developments and trends in the sport when it showcases the world’s very best female FIFA players next February at ExCeL London. Event organisers have secured the all-female team from The ShEsports Cup franchise to headline at the Arena where they will compete and then take-on ICE visitors who rate their chances on […]

A senior delegation from Clarion Gaming, led by managing director Stuart Hunter will be attending the European Casino Association (ECA) Industry Forum, at Casino Baden, Austria on September 27-30. They will be available to update ECA members and partners on planning for February’s edition of ICE London, which will mark the return of all major supplier brands absent from the […]

The team behind ICE London has continued preparations for the large-scale return of land-based casino industry suppliers to the 2023 show floor. A senior delegation has travelled to Las Vegas to discuss industry trends, challenges and opportunities with leading US b2b and consumer gaming brands. The delegation which was led by Clarion Gaming Managing Director Stuart Hunter met with stakeholders […]

Leading international casino suppliers and operators came together at the first ICE London and European Casino Association Summer Symposium held at the iconic Les Ambassadeurs Club in Mayfair, London. The Symposium, whose theme was ‘Building a profitable and sustainable future for the casino industry’ comprised a series of C-Level discussions using the Open Space model. Run under the Chatham House […]

Rob Mabbett, head of growth at Gordon Moody, UK provider of gambling therapy services, has highlighted the key role played by ICE London in progressing the safer gambling debate, and providing not for profit organisations active in the space with a platform. Rob Mabbett said: “The introduction of the ICE Consumer Protection Zone (CPZ) in 2018 has meant that organisations […]

The 2023 edition of ICE, which will take place on February 7-9, is on course to match the physical size of the 2020 event with 85% of available stand space already booked. The demand has been driven by the positive experience of exhibitors attending in April coupled with the return of the major suppliers to the land-based sector. Stuart Hunter, […]

The travel experience for both domestic and international visitors attending February’s editions of ICE London and iGB Affiliate London will be transformed following the opening of the capital’s new £18.7bn high-speed train line. The Elizabeth Line, which officially opened May 24 has reduced journey times from central London to ExCeL to just 12-minutes. The door-to-door travel time from London Heathrow, […]

Safer gambling organisations GamCare (£20,000), the Responsible Gaming Council (£20,000) and Better Change (£6,000) were the recipients of this year’s charity fund donated by supporters of the ICE Consumer Protection Zone (CPZ). The fund was made-up of £6,000 donations from bet365, Kindred, Entain, Videoslots, Sky Betting and Gaming and IMG Arena enhanced by a £10,000 contribution from Ambassadeurs Group. The […]

SIS will be exhibiting at ICE following the 49’s brand refresh and recent investment in new products. The brand has had significant investment over the last 12 months as it celebrated its 25th anniversary in 2021. As a result, a more contemporary look was developed along with an expanded product offering. This includes new and highly engaging live numbers products, […]

Future Anthem will be showcasing Amplifier AI at ICE, an all-in-one product built to personalise the player experience. Amplifier AI humanises anonymised transactional data with artificial intelligence to enable real-time personalisation, games performance optimisation and first-class player-level customer experiences. Amplifier AI combines machine learning and behavioural models with proprietary and public meta data, including multi-dimensional player behavioural clustering that analyses […]