Safer gambling organisations GamCare (£20,000), the Responsible Gaming Council (£20,000) and Better Change (£6,000) were the recipients of this year’s charity fund donated by supporters of the ICE Consumer Protection Zone (CPZ). The fund was made-up of £6,000 donations from bet365, Kindred, Entain, Videoslots, Sky Betting and Gaming and IMG Arena enhanced by a £10,000 contribution from Ambassadeurs Group. The […]

SIS will be exhibiting at ICE following the 49’s brand refresh and recent investment in new products. The brand has had significant investment over the last 12 months as it celebrated its 25th anniversary in 2021. As a result, a more contemporary look was developed along with an expanded product offering. This includes new and highly engaging live numbers products, […]

Future Anthem will be showcasing Amplifier AI at ICE, an all-in-one product built to personalise the player experience. Amplifier AI humanises anonymised transactional data with artificial intelligence to enable real-time personalisation, games performance optimisation and first-class player-level customer experiences. Amplifier AI combines machine learning and behavioural models with proprietary and public meta data, including multi-dimensional player behavioural clustering that analyses […]

AstroPay will be exhibiting at ICE on stand N7-342 from April 12 to 14. AstroPay will showcase its digital wallet solution OneTouch, as well as the recent launch of its cryptocurrency offering. Building on the success of its business in emerging markets and most recent expansion into Europe (UK, Spain and Portugal), AstroPay will highlight its expertise and knowledge of […]

Vibra Gaming is set for a bumper year of events, attending, exhibiting and providing expert insights at 2022’s most important shows in the iGaming calendar, including the upcoming ICE. Since 2020 the business has announced more than 30 strategic partnerships with operators and distribution platforms. Vibra Gaming has also secured licenses and acquired the rights to a series of well-known […]

BMM Testlabs will be participating at ICE, the gaming certification lab will be located on stand N3-420. Jon Stuckey, SVP business development, EURSAM, said: “We are looking forward to having conversations about sports betting compliance and online casino gaming approvals at ICE London this year. New regulations for legalizing sports betting and online casino gaming have been surfacing globally, and […]

Playson will showcase its new brand identity at ICE where the company’s new and improved logo will be on display at stand N5-110. ICE presents the perfect opportunity for Playson to explain its new approach and how the change will impact future product roadmaps. To celebrate the announcement, Playson will showcase its Wheel of Fortune and delegates will be presented […]

ICE London’s status as an innovation hotspot has been underlined by iSoftBet who will be unveiling new products including; Arena, a suite of player engagement tools that will be making their world debut from stand N3-430 at the premier international gaming technology event, ICE. iSoftBet’s chief marketing officer, Peter Nikashin, said: “ICE has always been the place to launch new […]

BetConstruct will be exhibiting its complete iGaming platform and gaming and sports betting solutions at ICE London on April 12-14. BetConstruct will be located on stand S3-110. As BetConstruct’s portfolio expands, the company has made a statement on how each product fits its composite universe and, like individual musical instruments in an orchestra, sounds harmonious for every business. The Spring […]

Playson has confirmed its participation at ICE. ICE London, one of the industry’s biggest trade conferences, will bring together the global iGaming industry in one place for the first time since 2020. Between April 12-14, Playson will be in attendance to showcase its latest range of products. At stand N5-110, delegates can speak with the company’s commercial team and learn […]