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LynxBet names MMA star as Brazilian ambassador
By Anjali Sooknanan on May 12, 2022LynxBet has signed Brazilian mixed martial arts fighter Paulo Costa as its brand ambassador for the country, kick-starting the operator’s marketing strategy to raise awareness of its new offering. Known as Borrachinha in Brazil, Costa appeals strongly to the country’s millennial audience, with MMA being the second most popular sport in the region after football. The deal marks the first […]