ICE was the first exhibition Symplify has attended since its acquisition of Jada Gaming. Symplify took the opportunity to launch its AI powered onsite games and sports recommendations, as well as its ecosystem which it debuted in-person for the first time. Symplify’s AI capabilities developed for the iGaming industry combined with the CRM platform, allow Symplify to offer a complete […]

Symplify, market leaders in CRM, CRO and AI cloud solutions, has strengthened its CRM Ecosystem with the introduction of its AI powered hyper-personalisation and recommendation software. The newly launched recommendation functionality has been built and introduced by the Symplify team, and is one of the first collaborative projects to come from the acquisition of Jada that took place in 2021. […]

Symplify has agreed a progressive software partnership with Nordic iGaming platform provider, Finnplay. Under the agreement, Finnplay and its portfolio of tier-one partners will gain access to Symplify’s technology through their existing integration. Finnplay and its partners will be able to support business growth via predictive marketing and on-site recommendation by optimising management of more than 10 channels including Web […]

Symplify, has partnered with Flows. Symplify’s CRM suite is seamlessly integrated into Flow’s platform, and the joining of the two platforms will enable CRM and marketing teams to utilise the data within Flows’ UI. Robert Kimber, Symplify CEO, said: “We see Flows as a perfect partner that not only solves a problem for many organisations out there, but does it […]

Symplify has agreed a two-year agreement with German-facing iGaming casino start-up, Jackpot50. Premier German broadcaster Sport1.De is the inspiration behind Jackpot50’s launch and Symplify will enable the casino operator to successfully manage InApp messaging, Email, Dynamic Web, and Social channels in-house. The deal will see Jackpot50 leverage Symplify’s Campaign and Journey builder module to drive growth within the regulated German […]

Symplify has signed a partnership with SCCG Management to spearhead its North America expansion as part of the launch of its latest acquisition, Jada Gaming. The joint deal will see SCCG Management provide and execute business strategies designed to open new distribution networks through licensed and qualified channels. Symplify and its subsidiaries will also benefit from advisory support on securing […]

AI specialist Jada Gaming is to be acquired by Symplify, market leaders in CRM and CRO cloud solutions, in a deal worth €30m. Jada Gaming’s data and analytics AI expertise will be a welcome extension to Symplify’s expanding list of services, that has already produced excellent results within iGaming thanks to CRM partnerships with William Hill, LeoVegas, Mr.Green, Betsson and […]