Several William Hill shops will look a little different from today, with the leading bookmaker renaming seven of them, Constitution Hill. The seven sites across Gloucestershire, including four in Cheltenham, have received a unique makeover in honour of the Champion Hurdle favourite – the horse William Hill have boosted to even-money to win the opening day feature. As part of […]

William Hill has further strengthened its list of horse racing ambassadors with the signing of legendary former jockey Barry Geraghty. The Irishman, who has the second most Cheltenham Festival winners of any rider, joins the leading bookmaker’s strong stable of brand ambassadors that includes former 20-time Champion Jockey Sir AP McCoy, broadcasters Nick Luck and Leonna Mayor, as well as […]

William Hill has recently become Aston Villa Football Club’s official in-stadium betting partner. The agreement covers the next two seasons and will enhance the matchday experience for fans, with William Hill offering betting facilities inside the Premier League club’s Villa Park stadium. The partnership will also provide further exciting opportunities for Aston Villa fans over the next two seasons, with […]

William Hill, one of the world’s leading sports betting brands, has become Celtic FC’s official in-stadium betting partner. The new partnership will see William Hill offering betting facilities at the iconic Celtic Park for the next two seasons. The agreement will bring an exciting element to Hoops fans’ matchday experience and allow supporters to take advantage of exclusive offers and […]

FunFair Games has taken its content live with William Hill. FunFair Games’ entire product portfolio is now available to British customers of William Hill and the operator’s Mr Green brand. The offering encompasses seven multiplayer and crash-games titles including fan-favourites Astroboomers to the Moon!, The Wheel of Steal, and upcoming launch Hugo: Up and Away. William Hill is one of […]

William Hill has gone live in Latvia with Gaming innovation Group’s (GiG) iGaming platform. Richard Brown, CEO, said: “We are proud that William Hill has chosen our frontend solution for the rebrand and launch of its newly acquired online casino and sportsbook sites for Latvia. We look forward to continuing to support William Hill in their success and expansion in […]

Real Dealer Studios has announced a partnership with William Hill to bring their games to a new audience in early 2022. The partnership will see a phased roll-out of five popular titles from Real Dealer Studios’ catalogue take place across both the William Hill and Mr Green casino brands in January and February. The games will initially be made available […]

William Hill has gone live with its first iSoftBet game, with the operator adding a stream of innovative, player-first content from the online and mobile casino supplier across 2021 and beyond. iSoftBet’s latest addition to its Twisted Tales series, Moriarty Megaways was exclusively available with William Hill for a two-week period across the UK with its players getting the Sherlock […]

Games from leading casino content studio Design Works Gaming (DWG) are now available to William Hill players in the UK after the two companies reached a major new partnership agreement. Titles such as DWG classic Tiger Palace, and non-spinning LuckyTap game Test Your Strength are now live with the operator. The deal also sees DWG providing bespoke games, including online […]

Evolution has entered into a partnership with William Hill for the supply of Live Casino content and services across the USA. The deal is for the whole of the USA and will begin with the rollout of Live Casino for William Hill in New Jersey, streamed live from Evolution’s Atlantic City studio, with additional states to follow. William Hill PLC […]