The Cammegh product suite hits the absolute sweet-spot at ICE

“ICE 2020 was the most successful I can remember,” described Andrew Cammegh on the ICE booth in London. “We came to the show brimming with confidence, eager to show visitors the wealth of craftsmanship, innovation and technology that we’ve been weaving together over the last six months. And the show met and exceeded all our expectations.”

Cammegh enjoyed its best show ever at ICE London 2020 as visitors welcomed the launch of the company’s headline grabbing Billboard 20/20 display system. The new Billboard 20/20 incorporates the latest Billboard controller, which runs Windows 10 in a micro form factor that can be mounted either beneath the gaming table, or discretely installed between the screens themselves. Supported by the newly launched Media Pro, Cammegh’s BillBoard has matured into a market-leading display solution.

The single and double-sided displays range in size from 23.8ins, through to 27 and 32ins., with optional LED side strips aiding both table denomination and game type identification. The screens can be orientated in portrait and landscape modes, with a hinge-opener granting easy maintenance and cable management access for the retro-fitting of add-ons such as surveillance cameras. Updated with shatter-proof anti-reflective glass that’s equally at home in artificial and natural light.

Cammegh continues to forge a relationship with its customers built on trust, exceptional service and a true appreciation of the technology driven solutions and finely crafted traditional products only Cammegh can produce. “Our ability to innovate is expected and no longer a surprise,” stated Mr. Cammegh of the response to the company’s latest product display at ICE. “The array of wheels at ICE comprehensively embraced every gaming niche, including live table gaming, electronic gaming terminals, podiums, stadiums and online. The demand for the mini-wheel spiked yet again at the show, with the opportunities it presents for online operators to increase the number of games per hour, not lost on the growing roster of customers.”

Cammegh’s exclusive side bet, SpreadBet Roulette, hit the bullseye in 2019, with deals secured with Playtech to operate the innovative roulette sidebet across its online platforms, while land-based operators through the Novo Unity II platform from Novomatic, secured deals on a weekly basis over the last 12 months as the product built up a massive head of steam leading into ICE. Feedback from players and operators has been universally positive with Cammegh excited to continue to deliver this product and its stable of sidebet solutions into 2020.

Having welcomed SpreadBet Roulette with open arms, the response from operators to Cammegh’s once controversial Mercury 360 RRS wheel has been just as enthusiastic. Almost half of all Cammegh wheels now sport RRS functionality and all have the ability to add RRS retrospectively. “RRS has become the required specification for casino operators,” stated Mr. Cammegh. “We are no longer having discussions about player perceptions or having to educate customers about RRS functionality. The debate is over. Customers are demanding this product to protect themselves from a threat to the only live game where the ‘shuffle’ is conducted ‘face up.’ Mercury 360 RRS, like SpreadBet Roulette, came of age at the ICE show this year.”

Visitors to the Evolution Gaming booth at ICE 2020 will have seen one of the more unusual online live gaming experiences, a dedicated studio featuring 12 automated roulettes running 24/7 without a live dealer. Cammegh supplied each of the dozen Slingshot 2 automatic wheels used by Evolution Gaming to create a fast-paced rapid turnover player experience that’s been a remarkable hit with players. Slingshot 2 enquiries on the Cammegh booth at ICE surged during the show as the fascinating theatre created by 12 Slingshot 2s running in harmony has to be seen to be believed. “Players enjoy the unique characteristics of the Slingshot where the ball remains in view at all times,” explained Mr. Cammegh. “The creativity of the online gaming industry is feeding into the traditional products creating clever and interesting new player offers that we’re excited to bring to our customers in 2020.”

The suite of Cammegh products hit the absolute sweet-spot of customer expectations at ICE 2020. The Cammegh team is busy developing the next generation of products and thanks its customers and visitors to the London show for making it the best one ever.