The Mill Adventure makes the ultimate step for player protection with Neccton

Complete iGaming platform provider teams up with Neccton to implement mentor program for customer protection


iGaming platform provider The Mill Adventure has agreed a deal with player protection specialists Neccton for use of the company’s AI-based mentor program.

A safe online gaming environment is crucial for player loyalty and longevity,
so The Mill Adventure has placed mentor at the heart of its online gaming operation. mentor is an AI-based tool that tracks possible problematic gambling behaviour and works to help both player and operator to identify and address possible issues.

mentor is now widely recognised as a ground-breaking player tracking tool which identifies possible problematic gambling behaviour, alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps players make better-informed decisions about their play.

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Neccton director and head of development Dr. Michael Auer said: “We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming. We have shown that players who gamble responsibly are more loyal and the customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands across the world.”