Slots generate billions of pounds in revenue each year and are one of those games that once you start playing, you can’t get enough of them. Besides their excellent entertainment value they also pay out well and there isn’t a person who plays slots that doesn’t dream about hitting the “BIG ONE”. But it should also be remembered that slots are not a game of skill and that players can’t go out and learn a strategy to improve their odds. Instead, they can learn a few things that will allow them to increase their bankroll and winnings on slots, and risk losing less in the long run. Firstly your players need to learn how a slot machine works. There are so many different online slots available out there, that it will definitely be advantageous for your customers to learn the differences between the types of slots available and target specific game styles. By offering customers the choice to play for free before logging in, it gives players the opportunity to test out the slots and find out how they work – not having to risk their cash whilst learning how to play is a major appeal. Not only will this help players to understand the rules of each slot game and what the pay-out percentages are, but enable customers to hone their skills and move on to real money and that’s when they’ll be able to experience the thrill of winning at slots. The next thing you need to advise your customers to do is read the pay-out schedule. This is the chart linked to every slot machine available that tells your customers which patterns will pay out, and how much they can win. Advising customers to read this will allow them to make important decisions regarding how much money to wager, which denominations to use and what to expect. Players should always be encouraged to bet maximums if they can, so that they put themselves in line to win the jackpot. One of the best ways of ensuring that your players increase their winnings at slots is by offering the best advice possible to make sure they know how to take very good care of their bankroll. Players should be advised to determine how much they can truly afford to wager on every spin – before they place a stake – taking into account that they want to spend as much time as possible at the online casino without blowing their entire bankroll in a few minutes. Show your customers how to develop a system whereby they know exactly how much they are going to spend as well as when they should stop their gaming session. Customers should never chase their losses and always ensure they quit while ahead. Encouraging your customers to play when they are in over their heads is not only irresponsible, its morally wrong and very bad practice. Over time this is one of the sure-fire ways for players to increase their winnings at slots. Finally, I’ll throw in a ‘don’t’ for good measure; don’t tell your players that they can win big at slot machines. These games simply don’t exist. When it comes to customer retention honesty is always the best policy, so your customers need to know all of the facts before they part with their hard-earned cash. Your customers need to know that, above all else, slots are a game of chance. If they keep a close eye on their bankroll and minimise their losses they will have fun, increase their winnings and, most importantly, keep coming back for more.